SWOT Analysis Gran Meliá Hotel

 Hello guys, today I want to share about SWOT Analysis Gran Meliá Hotel.

SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.

Gran Meliá Hotel is a luxury hotel in a prime golden triangle location. Stunning architecture, timeless luxury with an avant-garde flair and a commitment to outstanding service with Spanish passion make this hotel an iconic and popular downtown hotel.

 

💙 STRENGTH

 ↣ The location of Gran Meliá Hotel is very strategic. Grand Melia Hotel is
located in Kuningan area as part of Jakarta’s Golden Triangle. The ideal base for discovering Indonesia.

↣ Grand Meliá Hotel has a short distance from the most important central business district, shopping malls and embassies. So you can enjoy all the urban life in one of the most fascinating cities in Asia.

↣ Gran Meliá Jakarta offers a choice of meeting rooms with natural light and most with fantastic garden views, allowing you to create a space adapted to your personal or professional event.

💚 WEAKNESS

↣ Lack in hospitality atmosphere. many security 'too obvious' in public areas, (even in front desk, lifts, lobby etc) made stressful awkward atmosphere instead of feeling welcomed leisure.

↣ The building is less of soundproof so, we can hear neighbors television and bed will shake when neighbors close the door. 

💛 OPPORTUNITIES

 ↣ Employee development through training. To improve the skills and knowledge of employees, Grand Meliá Hotel has held a lot of training, so it shows positive results with a number of skills in their respective fields.

↣ Indonesia's political situation is stable. Indonesia has become an alternative choice of tourist destinations for foreign tourist because Indonesia has adequate political stability in addition to its natural and cultural wealth.

↣ Supporting social factors. Jakarta community has a fairly advanced educational background so it can support the rapid tourism sector especially in terms of attracting tourists.

💜 THREATS

↣ The rise of budget hotels make Grand Meliá Hotel has many competitors.
↣ Most tourist do not use accommodation facilities in the form of hotels.