SWOT ANALYSIS


Gran Meliá Jakarta
Luxury hotel in a prime Golden triangle location

 

Stunning architecture, a passionate commitment to outstanding service and completely rejuvenated facilities combine to make this iconic luxury international five star hotel the true benchmark for 21st century luxury in down town Jakarta Indonesia.

Gran Melia Jakarta’s Spanish heritage ensures that our flair for innovation and absolute customer satisfaction remains alive and well in everything that we do for our most valued guests. All staff is committed to giving the best service available in Jakarta with facilities for business second to none.

And if travelling for leisure then guests can enjoy all the services of Yhi Spa, outdoor swimming pool, tranquil gardens and a fully equipped gymnasium.
Discover more Meliá hotels in Java, an island full of contrasts, from the bustling streets of Jakarta to its Buddhist temples and volcanoes surrounded by rice fields.





SWOT Analysis
SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person.
SWOT Analysis, also known as the SWOT matrix, is an acronym for:
Strengths: positive characteristics that give an advantage in it’s being;
Weaknesses: critical characteristics that give an disadvantage in it’s being;
Opportunities: a set of circumstances that makes it possible to do something in advantage;
Threats: a set of circumstances that could have an negative influence on the desired goal.
The SWOT Analysis is also an type of analysis that can be used on evaluating the Marketing mix: 4P’s (Product, Price, Place and Promotion), an organization or even a person or team. It is about the management objectives of the organization or project and the identification of internal and external factors that are favourable and/or un-favourable to achieving the external objectives.
The first fundamentals of the SWOT Analysis was developed by Edmund P. Learned et al. (1969). This method was further developed by Albert Humphrey in the 1970s, and was based on the research of data from the Fortune 500 companies in the United States. In order to create a SWOT Analysis, users must ask and get answers, to generate meaningful information to fill in the main four focus areas.






STRENGTHS
The location of Gran Meliá Hotel is very strategic. Grand Melia Hotel is
located in Kuningan area as part of Jakarta’s Golden Triangle. The ideal base for discovering Indonesia.
Grand Meliá Hotel has a short distance from the most important central business district, shopping malls and embassies. So you can enjoy all the urban life in one of the most fascinating cities in Asia.
Gran Meliá Jakarta offers a choice of meeting rooms with natural light and most with fantastic garden views, allowing you to create a space adapted to your personal or professional event.

WEAKNESSES
Lack in hospitality atmosphere. many security 'too obvious' in public areas, (even in front desk, lifts, lobby etc) made stressful awkward atmosphere instead of feeling welcomed leisure.
The building is less of soundproof so, we can hear neighbors television and bed will shake when neighbors close the door.

 



OPPORTUNITIES
  Employee development through training. To improve the skills and knowledge of employees, Grand Meliá Hotel has held a lot of training, so it shows positive results with a number of skills in their respective fields.
Indonesia's political situation is stable. Indonesia has become an alternative choice of tourist destinations for foreign tourist because Indonesia has adequate political stability in addition to its natural and cultural wealth.
Supporting social factors. Jakarta community has a fairly advanced educational background so it can support the rapid tourism sector especially in terms of attracting tourists.

THREATS
The rise of budget hotels make Grand Meliá Hotel has many competitors.
Most tourist do not use accommodation facilities in the form of hotels.

 

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SWOT Analysis Gran Meliá Hotel