SWOT ANALYSIS
Gran Meliá Jakarta
Luxury hotel in a prime
Golden triangle location
Stunning architecture, a passionate
commitment to outstanding service and completely rejuvenated facilities combine
to make this iconic luxury international five star hotel the true benchmark for
21st century luxury in down town Jakarta Indonesia.
Gran Melia Jakarta’s Spanish heritage ensures that our flair for innovation and absolute customer satisfaction remains alive and well in everything that we do for our most valued guests. All staff is committed to giving the best service available in Jakarta with facilities for business second to none.
And if travelling for leisure then guests can enjoy all the services of Yhi Spa, outdoor swimming pool, tranquil gardens and a fully equipped gymnasium.
Discover more Meliá
hotels in Java,
an island full of contrasts, from the
bustling streets of Jakarta to its Buddhist temples and volcanoes surrounded by
rice fields.
SWOT
Analysis
SWOT analysis (strengths,
weaknesses, opportunities and threats analysis) is a framework for identifying
and analyzing the internal and external factors that can have an impact on the
viability of a project, product, place or person.
SWOT Analysis,
also known as the SWOT matrix, is an acronym for:
Strengths: positive
characteristics that give an advantage in it’s being;
Weaknesses: critical
characteristics that give an disadvantage in it’s being;
Opportunities: a set of
circumstances that makes it possible to do something in advantage;
Threats: a set of circumstances
that could have an negative influence on the desired goal.
The SWOT Analysis is also an type of analysis that can be used on
evaluating the Marketing mix:
4P’s (Product, Price, Place and Promotion), an organization or even a person or
team. It is about the management
objectives of the organization or project and the
identification of internal and external factors that are favourable and/or
un-favourable to achieving the external objectives.
The first fundamentals of the SWOT Analysis was developed by Edmund P.
Learned et al. (1969). This method was further developed by Albert Humphrey
in the 1970s, and was based on the research of data from the Fortune 500 companies
in the United States. In order to create a SWOT Analysis, users must ask and
get answers, to generate meaningful information to fill in the main four focus
areas.
STRENGTHS
↣ The location of Gran
Meliá Hotel is very strategic. Grand Melia Hotel is
located in Kuningan area as part of Jakarta’s Golden Triangle. The ideal base for discovering Indonesia.
located in Kuningan area as part of Jakarta’s Golden Triangle. The ideal base for discovering Indonesia.
↣ Grand Meliá Hotel has a
short distance from the most important central business district, shopping malls
and embassies. So you can enjoy all the urban life in one of the most
fascinating cities in Asia.
↣ Gran Meliá Jakarta
offers a choice of meeting rooms with natural light and most with fantastic
garden views, allowing you to create a space adapted to your personal or
professional event.
WEAKNESSES
↣ Lack in hospitality
atmosphere. many security 'too obvious' in public areas, (even in front desk,
lifts, lobby etc) made stressful awkward atmosphere instead of feeling welcomed
leisure.
↣ The building is less of
soundproof so, we can hear neighbors television and bed will shake when
neighbors close the door.
OPPORTUNITIES
↣ Employee development through training. To improve the skills and
knowledge of employees, Grand Meliá Hotel has held a lot of training, so it
shows positive results with a number of skills in their respective fields.
↣ Indonesia's political
situation is stable. Indonesia has become an alternative choice of tourist
destinations for foreign tourist because Indonesia has adequate political
stability in addition to its natural and cultural wealth.
↣ Supporting social
factors. Jakarta community has a fairly advanced educational background so it
can support the rapid tourism sector especially in terms of attracting
tourists.
THREATS
↣ The rise of budget
hotels make Grand Meliá Hotel has many competitors.
↣ Most tourist do not use accommodation facilities in the form of hotels.
↣ Most tourist do not use accommodation facilities in the form of hotels.
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